Scaling on the Edge: Lessons from Jumia’s Rise, Collapse, and Comeback.

Scaling fast can look like success, but speed often magnifies weaknesses. Jumia, once hailed as “Africa’s Amazon,” went from a $2B IPO high to a $400M low, before climbing back toward $1.4B. Its story shows that growth without discipline is fragile, but also that disciplined resets can spark recovery.